Soda is bad for you. Sugary soft drinks like Coca-Cola, for example, have been linked to depression, diabetes, osteoporosis, and are known to accelerate aging. Last year, along with the American Beverage Association and Alliance for a Healthier Generation, several major beverage corporations decided to "promote smaller portions as well as zero and low calorie offerings, and provide calorie counts on vending machines, soda fountains, and retail coolers." Why? Because we're a nation of voracious consumers—clothes, TV, food, among other cravings—and, over time, soft drinks like Coke had become a leading contributor to America's obesity epidemic. What, then, should the purpose of a mega-corporation like Coca-Cola be? To sell a product and create a "lifestyle" for consumers? To profit at all costs? To make sure its customers don't die from heart disease? Or, perhaps, to make the internet a "more positive place" via an ASCII art Twitter bot? Whatever it is, it's certainly not the latter.